Independent wealth advisory firm Snowden Capital Advisors has rebranded itself as Snowden Lane Partners in a drive to communicate its “partnership culture”.

Independent wealth advisory firm Snowden Capital Advisors has rebranded itself as Snowden Lane Partners in a drive to communicate its “partnership culture”.

Owned by the advisors themselves, Snowden Lane said in a press release that its name communicates the firm’s desire “to be a path to independent advice, leading to the achievement of our clients’ financial objectives”.

Furthermore, due to its partnership nature, its owners’ interests are aligned with the success of their clients - prompting the name-change.

The renaming was announced alongside the relocation of its Pasadena, CA, office following its growth in the location.

With the recruitment of ex-Merrill Lynch financial advisors Loretta and Bob Hoffman in May this year, the Pasadena office now houses three advisor teams.
Snowden Lane is a nationally branded independent wealth advisory firm. Through its open-architecture platform, Snowden delivers wealth advisory services to high net worth individuals, families and foundations.

 The “Lane” was added to the firm’s name after managing partner and chief executive Rob Mooney saw it on a street of the same name near his home.