Redtail Enhances Document Storage Offering

Editorial Staff

9 December 2022

Redtail Technology, which provides CRM solutions for financial services firms, has unveiled “major enhancements” to its document storage offering.

The offering is part of a wider drive in the wealth industry to move away from paper-based data and information storage, toward digital technology.

The upgrades, which have been made to the Redtail Imaging solution, include increased capability across operating systems, new licensing options, a redesigned user interface and the addition of an image archive allowing deleted files to be restored, Redtail said.

This has been a busy year for Redtail which was acquired by Orion Advisor Solutions in 2022. Redtail was founded in 2003.

The upgrade will allow users to upload and download files in bulk directly from the web-based imaging app, alleviating the need for bridge software which was previously necessary to perform this function. Additionally, the upgrade enhances the overall user experience with previously-unavailable compatibility for macOS users, and now includes an archive feature, enabling users to restore deleted files, the firm said.

“These upgrades will simplify advisors’ day-to-day workflow and give them more time to focus on client service,” Brian McLaughlin, Orion’s president of advisor technology and Redtail co-founder, said.

Redtail said it will also offer a new licensing structure to advisors, allowing them to choose between two options with greater storage limits. Entry-level licensing will allow for up to 200GB of storage and the enterprise.