A venture capital firm in Boston has given Vestorly a large funding round, which the firm will use for its own marketing and sales efforts.

New York City-headquartered Vestorly, the financial services marketing firm, has bagged a $4.1 million series A funding round from the Boston, MA-based technology venture capital firm Sigma Prime Ventures.

The cash injection will fund the expansion of enterprise sales and marketing efforts for the Vestorly product in financial services, as well as the expansion of the new Torii platform into more verticals, the firm said.

Vestorly said it will bring on Jere Doyle, managing director at Sigma Prime, as its newest board member. Doyle has over 25 years of experience in founding, operating and leading technology companies.

Last month, Vestorly spilled outside of just the financial services vertical to all sectors as the above-mentioned “Torii,” a SaaS platform.

Justin Wisz told Family Wealth Report about why he founded Vestorly, how it's different to Torii, and how digital marketing strategies are evolving in the financial services space and becoming more data-powered.