Wealth advisors, bankers and other professionals in the financial sector devote time to helping clients with money, but they can hit difficulties when it comes to managing their own investments and finances. The firm is rolling out a service to concentrate on this area.

US and Singapore-headquartered Arta Finance, a digital wealth platform for accredited investors, has launched tailored features and use cases for finance professionals to manage their personal investments. 

The offering enables users to run their personal wealth with the same sophistication that they bring to high net worth clients and institutions. The firm, which says its technology is driven by AI, said that finance professionals account for 11 per cent of its global membership and 15 per cent in the US. 

Such professional clients include advisors, analysts, portfolio managers and brokers. They face challenges with their own investments, from adhering to strict compliance requirements to avoiding conflicts of interest. 

Arta said it is also making it easier for users to gain access to private equity, venture capital and other non-listed assets that have so far been relatively hard to enter.

"Finance professionals understand the power of strategic investing better than anyone, yet many have been locked out of opportunities like private equity due to prohibitive minimums,” Caesar Sengupta, CEO and co-founder of Arta Finance, said. 

“Arta changes that by providing direct access to institutional-grade investments with transparency, ease and lower minimums – all while providing built-in compliance tools to take the headache out of wealth building for finance professionals,” Sengupta said

Arta is backed by Peak XV, Ribbit Capital, Coatue, EDBI, and over 140 figures in tech and finance. In September last year the firm said it achieved a “strategic” investment from Singapore. EDBI, the investment arm of the Singapore Economic Development Board (EDB) and a division under SG Growth Capital, added to the firm’s roster of backers. Arta raised its first funding, entered public view and came out of its “stealth” phase in 2022. Google’s former CEO and chairman Eric Schmidt is among the investors.

The firm is a registered investment advisor in the US. In October 2023, the organization said it was launching the following elements: private market access; customized public market investments with AI; principal protected growth; protected wealth, via insurance; tax and estate planning services; tax loss harvesting; personal assistance services; and connection services.