Family Office
Reliance Financial buys SunGard’s back-office outsourcing

The deal doesn’t touch SunGard’s managed acct biz – but some
think it may be next up. Atlanta, Ga.-based Reliance Financial
Corporation has acquired a SunGard subsidiary that provides
outsourced back-office services for wealth management
organizations, particularly trust banks. The acquisition expands
Reliance’s outsourced offerings, which so far have only been in
the front-office or investment-platform realm.
“This agreement with SunGard was a natural progression in our
commitment to grow our outsourcing services,” says Reliance COO
James Maxwell. “We have combined decades of operations and
processing experience with an effective partnering approach to
outsourcing in building this business.”
SunGard Wealth Management Services provides security operations
processing, investment accounting, trust operations,
employee-benefit recordkeeping, investment programs and financial
planning. The outsourcing business in headquartered in Witchita,
Kan., and it has processing offices in Elk River, Minn., and in
Belleville, Ill.
The deal stipulates that Reliance will continue using SunGard’s
AddVantage asset management, trust accounting and securities
processing platform.
Next up?
Don Birdwell, head of SunGard’s wealth-management and brokerage
businesses, says Wayne, Pa.-based SunGard remains “committed to
providing client profiling, financial planning, asset allocation,
portfolio management, securities processing, asset accounting,
consolidated client reporting, and performance measurement.”
The transaction doesn’t include SunGard Advisor Technologies,
SunGard’s separately managed account (SMA) outsourcing platform –
though a source close to the deal says it was on the table along
with Wealth Management Services when talks between SunGard and
Reliance began.
But SunGard spokeswoman Deborah Overdeput says the company views
its managed-account platform, which it acquired from London
Pacific a few years back, as “one of our strongest areas, where
we feel we have some of our greatest opportunities.” The deal
also doesn’t touch SunGard’s trust-tax and compliance services
and software business, its retirement-market compliance business
or its WealthStation workstation for advisors with high-net-worth
clients.
Still, SunGard’s sale of its core-accounting systems provider
could be a prelude to additional deals touching on its
wealth-service units, says Kelly Thomas Coughlin, CEO of
GlobalBridge, a Minneapolis-based SMA provider to the
trust-banking channel. “This is the first of a number of
dispositions by the new SunGard group as they realize that they
value they hold in some of their individual businesses are best
realized [by selling them],” he says. “Advisor Technologies will
go; it may be the next one, or it may be number 20 in line, but
it will be one of the groups SunGard disposes of.”
By “new SunGard” Coughlin means the new ownership put
in place about a year ago when a consortium of leveraged-buyout
specialists paid over $11 billion for the diversified
financial-technology company. –FWR
.