Custodian offers discount-price access to ten additional service providers. Clearing firm Pershing has added 10 vendors to its ValueAlliance "preferred provider" program. The expansion is meant to give RIAs and introducing broker-dealers discounts on products and services designed to "drive growth, optimize human capital and maximize their operational efficiency," according to Pershing.

Available to advisors affiliated with broker-dealers through Pershing and to RIAs through its Advisor Solutions division, ValueAlliance vendors provide services such as practice-management consulting, marketing, compliance and technology.

"We are committed to providing our introducing broker-dealer and RIA
customers with access to a wide range of valuable resources to help them address every aspect of managing and growing their businesses," says Pershing's president and COO Brian Shea. "These new ValueAlliance relationships expand our suite of holistic practice management offerings and provide our customers with a broader choice of solutions to help them meet their strategic business objectives."

The new ValueAlliance names are

Barger Group, developers of a web-based client survey tool

BrokerHunter.com, a jobsite

Diamond Consulting Group, a recruiting and training firm

FP Transitions, a succession-, valuation- and transaction-consulting firm

Focus Partners, a practice-management consultancy

Gladstone Associates, an investment banking boutique

Inside Information, a monthly newsletter

Luxury Attache, a concierge-service provider

MarketCounsel, a compliance consultancy

Stark & Stark, a law firm

Pershing is a subsidiary of Bank of New York Mellon. -FWR

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