The partnership is an example of how wealth managers are trying to use AI to help build business pipelines, raise margins and profitability, among other goals.

Catchlight, a growth platform from Fidelity Labs that uses AI to analyze and score leads for wealth firms, is working with US financial services firm Mariner.

Among the use cases that artificial intelligence brings, is the ability to identify, analyze and secure potential client leads (see related articles here and here). One significant area is how tech can help wealth managers build a pipeline of new clients – crucial amidst intergenerational wealth transfer and as older clients pass away.

“By leveraging Catchlight’s insights across our organic growth channels – from digital marketing, partner referrals and paid leads – we can engage in more meaningful, personalized conversations with prospective clients, expand and curate the services we provide to clients, and continue to help Mariner attract top-tier advisors in the industry,” Alise Kraus, national managing director, Mariner, said. 

Mariner hopes to use such tech to lift it beyond the current $245 billion of assets it advises on. The firm has almost 2,000 advisors.

Advisors, marketers and growth teams across Mariner can now use lead and client insights through Catchlight’s Salesforce application. 

“Client acquisition costs continue to rise, making marketing efficiency and precision more important than ever. Catchlight’s AI-powered platform helps firms quickly identify high-potential leads and prioritize meaningful engagement while saving time and effort,” Catchlight CEO and co-founder Wilbur Swan, said.