A firm working in the area of insurance-linked wealth management solutions formally started under a new brand name today.

Lombard International Assurance, based in Luxembourg, has formally launched its global life insurance-based wealth management business after integrating with US-headquartered Philadelphia Financial.

The new business – under the re-launched global brand of Lombard International – is a wealth solutions provider targeting high net worth and ultra-wealthy clients, Lombard said in a statement today.

Funds managed by US-based Blackstone completed its acquisition of Philadelphia Financial in July, having acquired Lombard International Assurance in October 2014. As of September 2015, the combined business has $75 billion of assets under administration.

Firms such as Lombard, Swiss Life and Vie International Financial Services, among others, provide wealth planning and protection tools. This publication has been told that while awareness of their use is rising, they can still be an under-appreciated component of a wealth advisor’s toolkit. (Click here.)

Lombard International works through partner networks across Europe, the US and Latin America, issuing life insurance policies and annuities from Luxembourg, the US, Guernsey and Bermuda.

“Our ambitions for regional and global growth have been greatly reinforced by Blackstone, helping the re-branded business achieve our goal of providing best-in-class, holistic wealth planning solutions for clients across the globe.” John Hillman, executive chairman of Lombard International, said.