Strategy
Financeware Officially Rebrands As Wealthcare Capital Management

Virginia-based Financeware has officially rebranded under the name of Wealthcare Capital Management to reflect “significant expansion” across its financial advisory and wealth management services.
Founded nine years ago, the firm’s wealth management and advisory business operations have grown tenfold since 2007 and nearly fivefold since 2009, and provide the fastest-growing aspect of its business, the firm said.
Wealthcare has also attributed its growth to the adoption of registered investment advisors, who now serve clients in 32 different states.
The firm is already operating under the Wealthcare Capital Management name and says that it “makes sense” for its official name to represent marked growth in this area.
In other news, the firm added industry veteran Leonard Reinhart to its board of directors in October last year.