This publication carries latest news on business developments in the North America wealth management sector.

A father-and-son team have formed a new independent wealth advisory firm, Entruity.

The creators are Bradley C Barnes, son Andrew. Both men have worked at Morgan Stanley; in the case of Bracley Barnes, he has worked at that firm for more than 36 years.

Entruity Wealth, based out of Bakersfield, California, will work together to deliver financial planning, asset management, risk management, 401(k) advice, investment management, 529 college funds, as well as annuity/insurance and trust services to the firm’s clients.

The firm plans to "offer a high-touch model that relies on technology to create long-only portfolios".

The new firm has been set up with support from TruClarity, a business providing advisor clients with a transition service spanning technology, compliance, research and marketing.