Strategy

BMO Reaches Out To Canada's Growing Affluent Sector With New Blog

Eliane Chavagnon Editor - Family Wealth Report November 28, 2014

BMO Reaches Out To Canada's Growing Affluent Sector With New Blog

BMO has started a new blog to engage and educate affluent Canadians on topics related to how they manage their wealth.

BMO Financial Group has started a new blog to engage and educate affluent Canadians on topics related to how they manage their wealth.

The move comes amid news that the average net worth of households in Canada has risen by nearly 80 per cent since 1999 to $243,800, BMO said, citing Statistics Canada. It also highlights the opportunities for advisors – not just in managing assets but with the “softer” elements of wealth management such education.

Additionally, many firms have recognized that it's not necessarily the ultra high net worth that present the greatest business opportunities but the growing mass affluent (Sontag Advisory is a firm which “bookends” the entire wealth spectrem – see more here). Meanwhile, NextGen Wealth is a new firm aimed at younger individuals who need help “getting to where they want to be” but who haven't accumulated enough wealth to work with the “high end” wealth management firms.

BMO's new blog, The Wealth Exchange, features expertise on the latest news and topics around building, planning and transitioning money and assets throughout all life stages.

“Canadians today are managing more money than ever before,” said Betsey Chung, chief marketing officer for BMO's Canadian personal and commercial banking and global wealth management units.

Register for FamilyWealthReport today

Gain access to regular and exclusive research on the global wealth management sector along with the opportunity to attend industry events such as exclusive invites to Breakfast Briefings and Summits in the major wealth management centres and industry leading awards programmes