Family Office
Advisors need to be patient with the newly wealthy
Those who come into their wealth suddenly are sometimes beset by
anxieties. Wealth advisors might be better off if they don't roll
their eyes, clench their teeth or slam down telephone receivers
when working with frustrating clients. This stunning insight
comes from Dow Jones, a reliable fount of common sense
about wealth management.
But beneath its blinding obviousness, the Dow Jones
article makes a fair point: advisors need to be patient with
clients who -- for whatever reason -- are just getting used to
the idea being well off, and be prepared for the role of sounding
board as clients work through their uncertainties and formulate
realistic goals. Understanding that the newly wealthy are
frequently confused by the implications of their wealth can help
advisors communicate better, customize their services and explore
options that would otherwise perhaps stay untapped. And these
things do nothing to hurt advisor's efforts to become the primary
financial and investment consultant to his best clients.
Middle class
Sara Hamilton, CEO of Family Office Exchange, a Chicago-based
research and education resource for ultra-wealthy families, makes
the point about the uncertainties that beset the newly affluent.
"A lot of people don't know how they feel about being wealthy,"
she told Dow Jones last month. "It takes a while to get
comfortable with being wealthy and to understand the
implications."
Holly Isdale, head of wealth advisory at Lehman Brothers, told
how one customer, a former business owner, felt pressured to make
rapid-fire investment decisions. "[The bank she was dealing with]
didn't realize she needed time to get used to owning a portfolio,
not a business."
Americans who are viewed as high-net-worth spent their formative
years -- and in many cases spent the bulk of their adult lives --
in the middle class. Around 80% of respondents to a 2006 Harrison
Group survey of individuals whose annual incomes came to at least
$125,000 were reared in middle-income households and 70% of them
had been "wealthy" for less than 15 years.
A third of the Harrison poll respondents ran their own business,
another third were corporate or at any rate business managers.
Only 4% said they'd inherited their money.
Takes time
The point here is that persuading clients who aren't used to
having their money managed to implement specific asset
allocations may take time -- anywhere from two to four years,
according to sources cited by Dow Jones. This is
particularly true when it comes to esoteric or riskier
alternatives, since newly wealthy clients are typically
conservative investors.
In addition, though many of the newly wealthy are canny
businessmen and women, they're often not sophisticated when it
comes to financial concepts and terminology. So advisors should
avoid jargon and stick to plain English to get their messages
across.
The newly wealthy seem to pass through stages from feeling all
powerful to fretting about the added complications associated
with wealth ownership to acceptance of their new status and
disciplined behavior. Of course there are variations at every one
of these stages, depending on the personality and circumstances
of the client.
"Coming into money has challenges, concerns, anxieties," Stephen
Goldbart, a Kentfield, Calif.-based psychologist who works with
the newly wealthy, told Dow Jones. "The major message we
give advisors is, 'Don't worry about solutions. Get into an
education and learning mode.'" -FWR
Purchase reproduction rights to this article.