Strategy

Addepar Partners With Morgan Stanley PWM In Largest Deal Yet

Tom Burroughes Group Editor January 11, 2017

Addepar Partners With Morgan Stanley PWM In Largest Deal Yet

This publication tracks the latest deals and agreements between firms in the North America wealth management sector.

Addepar, based in the US, has forged an agreement with Morgan Stanley, marking what the company said was its largest partnership with a wire-house in its history. Addepar says it is an investment management platform that aims to work as an operating system for the financial world. 

Morgan Stanley Private Wealth Management teams will use Addepar's data aggregation, performance reporting and client portal to do sophisticated analysis and fulfill end-clients' needs for tailored communications.

The deal comes after a busy year for Addepar, it said in a statement yesterday. In 2016, it reached the milestone of more than $500 billion in assets on its platform, and added more than 85 new clients and partners to its roster of more than 200 wealth managers, family offices and banks. Clients and partners include Crescent Grove Advisors, Crow Holdings Capital, Dynasty Financial Partners, Jefferies and Tiedemann Wealth Management. It also recently released the Addepar Open API [Application Program Interface], used by clients and integration partners including Salesforce Wave for Financial Services Cloud.

Addepar has offices in Silicon Valley, New York, Chicago, and Salt Lake City. 

Register for FamilyWealthReport today

Gain access to regular and exclusive research on the global wealth management sector along with the opportunity to attend industry events such as exclusive invites to Breakfast Briefings and Summits in the major wealth management centres and industry leading awards programmes