Chicago’s Northern Trust has appointed Norman Greenidge as national director of the firm's professional athlete group - a role in which he will focus on meeting the unique wealth management needs of this client segment.
Greenidge will provide athletes with financial planning, investment management, trust and estate planning and private banking. He reports to Michele Havens, president for the Los Angeles, CA, region.
Havens said Greenidge will bring a “fresh perspective” in serving the firm’s professional athlete clients by emphasizing financial education and working with them to draw up customized wealth management plans.
Greenidge has over 30 years of financial services experience and has worked extensively with affluent families. He joined Northern Trust in 1996 and most recently served as a managing director in LA. Prior to Northern Trust, he spent 15 years with Chase Manhattan Bank.