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FallLine Strategic Advisors, a consultancy firm for the wealth management industry, has hired Scott Graflund as a partner.

Graflund is a former managing director and head of technology and operations for Morgan Stanley Private Wealth Management, and former president of Morgan Stanley IT Holdings. In total he was with Morgan Stanley for 22 years, holding senior positions in the US, Switzerland and the UK. He specializes in the IT and operational requirements of wealth management and private banking businesses serving ultra high net worth clients.

Part of the reason for Graflund’s hire is that conversations with the industry “continue to touch on” technology and operations, among other key issues, said co-founder of the business Peter Ruhlin.

Ruhlin launched Darien, CT-based FallLine along with John Straus earlier this year, with a view to providing strategic and transaction advisory services within the wealth management sector. The firm works on issues such as business strategies, growth and succession planning.

Co-founder Straus was previously chairman of the Private Bank in the Americas and head of private wealth management for UBS, as well as having been head of private banking in the US for JP Morgan, and head of PWM for Morgan Stanley. Ruhlin is a former head of the US capital markets practice and founder of the US practice at the global law firm Linklaters.

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